Goop

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    get 20% Off Cheese Favorites

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    get up 70% off final mark down

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    Free Shipping on $50+

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    expire: 2026-02-02
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    Fragrances starting at $72

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    expire: 2026-02-02
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    Skincare starting from $90

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    Shoulder Bags starting at $159

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  • About us

    In 2008, Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It`s grown a lot since then. We operate from a place of curiosity and nonjudgment, and we start hard conversations, crack open taboos, and look for connection and resonance everywhere we can find it. We don`t mind being the tip of the spear—in short, we go first so you don`t have to. We`re glad you`re here.

    • More About

    In 2008, Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It`s grown a lot since then. We operate from a place of curiosity and nonjudgment, and we start hard conversations, crack open taboos, and look for connection and resonance everywhere we can find it. We don`t mind being the tip of the spear—in short, we go first so you don`t have to. We`re glad you`re here.

Visit Store

In 2008, Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It`s grown a lot since then. We operate from a place of curiosity and nonjudgment, and we start hard conversations, crack open taboos, and look for connection and resonance everywhere we can find it. We don`t mind being the tip of the spear—in short, we go first so you don`t have to. We`re glad you`re here.


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